BUSINESS CONSULTING

At Flow State Productions we offer professional advice and support that helps businesses improve how they promote themselves, reach customers, build their brand, and grow revenue. Instead of just doing the work for you (like running ads), we can diagnose problems, build strategies, train your team, and guide execution based on expertise and data.

BOOK A CONSULTATION

Our Approach

We don't just consult from behind a desk, we consult from the field. As active participants in the outdoor, marine, and hunting communities, we understand your market because we are your market.

Our business consulting combines strategic marketing expertise with genuine industry knowledge that only comes from living the lifestyle your customers aspire to.

Whether you're refining brand positioning, launching new products, or scaling operations, we deliver data-driven frameworks built on authenticity and a deep understanding of what drives purchasing decisions in the outdoor space.

Our clients don't just get consultants—they get advocates who can speak credibly to your audience because we are your audience.

A Marketing & Media consultant is an expert who helps businesses:

  • Understand their market and audience

  • Improve how they attract, engage, and convert customers

  • Plan and measure marketing activities

  • Use media channels (social, digital, broadcast, print) effectively

  • Solve challenges or optimise performance

Lasting impact

Rather than just doing tasks, we help you think strategically and make better decisions about your investments in marketing and media.

WHAT WE OFFER

Marketing Strategy & Planning

We help you develop a clear, long-term plan aligned with your business goals, such as:

  • Target audience definition and segmentation

  • Brand positioning and messaging

  • Marketing goals, campaign planning, and budgets

Outcome: A roadmap that tells you what to do, why, and when.

Brand Development & Messaging

We build or refine your brand identity:

  • Brand values and personality

  • Tagline, voice, tone

  • Visual and content guidelines

Outcome: A stronger, more consistent brand that resonates with customers.

Media Strategy & Channel Advice

We determine the best ways to reach your audience through:

  • Digital media (search ads, display, social, video)

  • Traditional media (TV, radio, outdoor, print)

  • Owned media (your website, email list, content)

Outcome: A data-informed plan for media spend and channel mix.

Digital Marketing & Performance Optimisation

Consulting on how to improve online performance by:

  • SEO (search engine optimisation)

  • Paid advertising (PPC)

  • Conversion rate optimisation (CRO)

  • Analytics and reporting

Outcome: Better returns on digital marketing investment.

Content & Creative Strategy

Advice on creating content that:

  • Attracts attention

  • Educates or entertains

  • Drives leads or sales

Includes editorial planning, video strategy, story frameworks.

Outcome: A content calendar and strategy that supports business growth.

Social Media & Community Strategy

Guidance on how to effectively use social platforms:

  • Platform selection (TikTok vs LinkedIn vs Instagram, etc.)

  • Posting strategy and scheduling

  • Engagement and community growth

Outcome: Stronger social presence and better audience relationships.

Market Research & Insights

Help you understand your market, competitors, and customers:

  • Surveys

  • Consumer behaviour analysis

  • Competitive audits

Outcome: Actionable insights to reduce risk and inform decisions.

Training & Workshops

Teach internal teams how to:

  • Use marketing tools

  • Run campaigns

  • Interpret analytics

Outcome: Greater in-house capability and independence.

Campaign Review & Performance Audits

Evaluate existing marketing efforts to find:

  • What’s working

  • What’s underperforming

  • Opportunities for improvement

Outcome: Prioritised recommendations and next steps.

WHO BENEFITS FROM MARKETING & MEDIA CONSULTING?

These services help businesses that want to:

Clarify their marketing direction
Improve ROI on media spend
Enter new markets
Rebrand or refresh their presence
Increase digital performance
Get expert guidance without full-time hires

How It Works (Typical Process, we cater for your business)

  1. Discovery & audit: Understand your business & current marketing

  2. Strategy development: Build a tailored plan

  3. Execution support: Sometimes help implement, or handoff to your team

  4. Optimisation: Track results and refine the approach